Page count
A single landing page costs less than a site with a page for each service and each town you cover. More pages mean more design, writing, and structure.
A straight breakdown for service-business owners: what you pay to build a site, what you pay to keep it running, what moves the number, and how to spot a quote that is too good to be true.
For a small service business in Central Ohio, a professional website usually runs somewhere from about $1,500 to $7,000 to build, plus a monthly fee to host and maintain it. Where you land in that range comes down to how many pages you need and how much custom work goes in. A one-page site for a solo operator sits at the low end. A ten-page site with photo galleries and multiple service areas sits at the top.
There are cheaper options and there are far more expensive ones, and both can be the right call depending on your situation. The rest of this guide explains what you are actually paying for, so the number on a quote makes sense before you sign it.
Almost every honest website quote has two parts, and it helps to separate them in your head.
The first is the build. That is the one-time cost to design the pages, write and lay out the content, set up the forms and the local-search basics, and put it live. The second is the ongoing cost to keep it online: hosting, the security certificate, backups, software updates, and small edits as your business changes. A website is not a sign you bolt to a wall once. It is closer to a vehicle that needs fuel and the occasional service to keep earning. Anyone who quotes you a build price and never mentions upkeep is leaving out half the story.
Our own builds start at $1,499, and every one includes a Care Plan that starts at $99 a month and covers the upkeep. You can see the full breakdown on our Pricing page. We list it here only so the two-part structure is concrete, not because every business needs the same thing.
A single landing page costs less than a site with a page for each service and each town you cover. More pages mean more design, writing, and structure.
A clean template-based site is faster and cheaper. A fully custom design, photo galleries, or special features take more hours and cost more.
If you hand over your services, photos, and details, the build moves fast. If the designer has to draw all of it out and write from scratch, that is more work.
Online booking, payment links, a chat widget, or ad campaigns each add setup cost. None are required for a site that brings in calls.
You can put up a free or near-free site yourself on a do-it-yourself builder, and for some people that is the right starting point. The cost there is not the sticker price. It is the hours you spend building and maintaining it instead of running your business, and the fact that a rushed do-it-yourself site often does not load fast, read clearly, or show up in local search the way a built-for-purpose one does.
The same goes for the very cheap done-for-you offers. A $300 website is usually a thin template with your logo dropped in, no real local-search setup, and a host that disappears when you need help. If the goal is to actually bring in work, the money saved up front tends to come back as a rebuild later. The useful question is not which option is cheapest today, but which one turns a search into a phone call.
You do not need to be technical to judge whether a quote is fair. A few signs tell you a lot.
A clear scope and a set price beat an open-ended hourly arrangement where the bill is a surprise. Ask for the deliverables in writing before you sign.
Hosting, security, backups, and edits should be named, with a price. If maintenance is never mentioned, ask who keeps the site online after launch.
Your text, photos, and domain should be yours to take if you leave. Be cautious of any deal that holds them hostage.
A quote that guarantees the top of Google is a red flag. No one can promise a position, and honest designers will tell you so.
Tell us what you do and where you work, and we will send a tier recommendation and a fixed price, with no pressure. You can also see our Pricing in full or read our guide on choosing a web designer.